E-Mail Marketing Success Tips
Your competitors are the first reason why your business needs to invest in email campaigns. In fact, when email campaigns are done right, they are the most effective way of reaching to the largest number of customers.
There was a time when the people got excited to open and see new emails in their inbox. But today, people hardly bother to open a new email as a pile of emails get into their inbox every day. Unless an email has something which is genuinely useful or very interesting, it ends up getting lost in the inbox cluster or may be in spam folders and when someone actually open your email, they don`t click through it. Practicing good e-mail marketing includes sending emails to people who actually want to hear from you.
Here I will share some successful e-mail marketing tips to help you to improve your business and take it to GREAT SUCCESS.
- Value and improve your list by protecting it, connecting with it, add value to it and grow it.
- Pick platform for your company very carefully as switching platforms can be expensive.
- Gain knowledge of CAN-SPAM(Controlling the Assault of Non-Solicited Pornography And Marketing)
- Send your emails by a person and not from your company.
- Make your pre-text of the email interesting.
- Add more clickable and virtual subjects in your email.
- Try to make your email clear and short.
- Add alt text to all of your images.
- Never use background images, especially when your buyer tends to use outlook account.
- Set mobile user your top priority.
- Always use your welcome email as a survey opportunity.
- Always preview your text and test it before send it to your buyers.
Always keep these tips handy for next time before planning your email marketing campaign. Don`t miss any one of these above mentioned tips and your Success, itself will come to you.
February 23, 2018
February 23, 2018
February 20, 2018